Free Tool
What is a lead actually worth to you?
Most businesses know their monthly marketing spend and roughly how many enquiries it produces. Far fewer know their cost per client, or what a modest lift in conversion would be worth over a year. Enter your figures below — nothing is sent to us.
Your numbers today
Rough figures are fine — this is for orientation, not accounting.
Cost per lead
$150
Cost per client
$1,000
Clients / month
3.0
Revenue / month
$12,000
Test a scenario
Set the improvement you want to explore. These are your assumptions, not our projections.
This tool multiplies the figures you enter by the improvement you select. It is arithmetic, not a forecast, and it is not a promise of results — we have made no assumption about what any campaign would achieve. Whether an improvement of this size is realistic for your market depends on your starting position, competitors and sales process, which is exactly what the diagnostic establishes. Nothing you type here is sent to us or stored.