Social & Influencer
Social media management, paid social and influencer partnerships for Singapore businesses — planned, published, moderated and reported.
Channel mix, tone and posting cadence are set by where your buyers are — not by a standard package of four posts a week everywhere.
The Challenge
A page whose last post is fourteen months old is not neutral — it is communicating. It says the firm is either too small to sustain basic marketing or disorganised enough to abandon what it starts. A business with no page at all is often judged more kindly, because absence reads as a choice while abandonment reads as a failure.
14 mo
since the last post on a typical page we audit
2nd
thing a prospect checks, straight after your website
Our Method
The same three steps run through every engagement. Applied to this service line, they look like this.
01
We establish which platforms your buyers genuinely use in a professional context, and what they do there — lurk, research, or engage.
02
Then whether social is where the decision gets influenced or merely where you get verified. The answer changes the entire content strategy.
03
We build the calendar, run the community, and add paid or creator partnerships only where they demonstrably move something.
What We Deliver
05.1
The full operation — planned, produced, published and moderated, so the channel does not depend on someone having a free afternoon.
05.2
Targeted campaigns where the audience genuinely exists, with enough creative variation to avoid fatigue.
05.3
Partnerships handled properly — identified on audience fit rather than follower count, and contracted so obligations are clear.
05.4
For firms selling to referrers, committees and institutional buyers, LinkedIn does more work than every consumer channel combined.
For the Owner / Principal
A visibly active firm without you writing captions at eleven at night.
For Recruitment
Culture and team content that makes good candidates want to join — often the highest-value use of the channel.
For the Sales Team
A page that stands up when a prospect checks you out mid-deal.
Our Approach
01
Recruitment, credibility, or enquiries. Trying to do all three simultaneously is why most accounts read as noise.
02
Calendars approved in advance mean publishing never depends on someone being free. That is what makes cadence survivable.
03
Scheduled posts are half the job. Replies, comments and DMs are where enquiries actually surface.
04
Amplifying content that is not landing organically just buys a wider audience for something that does not work.
What You Actually Receive
Concrete outputs, not activity descriptions. Every item below is something you can open, keep and use.
Engagement Shapes
These are the shapes this work commonly takes — starting points for a conversation, not fixed packages. Your actual scope is built after the diagnostic and quoted in writing.
01
When one platform run properly beats four run badly.
02
When your buyers genuinely sit across more than one platform.
03
When reaching a new audience needs borrowed trust.
Fees are quoted in writing after the diagnostic and do not move unless the scope does. We do not publish rate cards because the right scope depends entirely on what the diagnostic finds.
What Happens When
Indicative, and adjusted to your scope. You will have a dated plan before anything begins.
Audit & strategy
Week 1
Every existing channel reviewed. We recommend which to keep, which to rebuild and which to close — closing one is often the right call.
Rebuild
Week 2
Profiles, bios, highlights and link architecture rebuilt so the channel reads as an established firm.
First calendar
Week 3
A full month planned and approved before anything publishes. Nothing goes live that you have not seen.
Run & amplify
Month 2+
Continuous publishing and daily moderation. Paid amplification and creator partnerships introduced once organic has a baseline to measure against.
Being Clear Upfront
Most disputes between an agency and a client come from an assumption nobody wrote down. This is us writing it down.
Common Questions
You approve the calendar once a month, and posts go out against it without further sign-off — that is what makes the cadence sustainable. We can do post-by-post approval if you prefer, but it is usually the thing that breaks consistency.
Fewer than you think. The audit often recommends closing something. For most B2B firms in Singapore, LinkedIn done properly outperforms four channels done thinly.
On audience fit and engagement quality, then verified for authenticity before we approach anyone. Follower count is the least reliable signal available and we treat it accordingly.
We have an escalation protocol agreed with you upfront, so routine complaints get handled and anything serious reaches you immediately. A genuine reputation crisis moves to the Public Relations service line.
Frequently the best arrangement. A common split is your person on community and relationships, us on production and cadence. We will say plainly on the call if we think you do not need us.
Ready to stop losing deals to firms that are simply easier to find? Book a free 30-minute strategy call — we'll show you where your visibility is leaking before you spend a cent.
