MarTech & Analytics
CRM integration, web design and development, and analytics for Singapore businesses that need marketing to be measurable.
Systems are built around how your team actually works. We will not force a process on you that your people will abandon in a month.
The Challenge
Most firms cannot answer the single most important marketing question: which channel produced the revenue. Enquiries arrive by phone, form and referral into different places, nothing is tracked end to end, and attribution becomes an argument rather than a number. Meanwhile leads go cold in an inbox nobody owns, and the site itself leaks visitors who were ready to buy.
Day 3
where most enquiries quietly go cold
?
the honest answer most firms give on channel attribution
Our Method
The same three steps run through every engagement. Applied to this service line, they look like this.
01
We trace how enquiries actually reach you today — every route, including the ones nobody documented — and where they stall.
02
Then which touchpoints genuinely influence the decision, so measurement reflects reality instead of crediting whatever came last.
03
We build the site, the capture and the follow-up around that path, then instrument it so the next decision is made on evidence.
What We Deliver
07.1
CRM, email and automation set up so they talk to each other, and so your team will actually use them.
07.2
Sites built to convert and to be maintained, not to win a design award and then rot.
07.3
Measurement that answers the question you actually have: what should we do more of?
07.4
Sequences that work the lead while your team is busy, so nothing depends on someone remembering.
For the Owner / Principal
A single number for what each channel costs and what it returns.
For the Sales Team
Leads that arrive assigned and followed up, rather than sitting in a shared inbox.
For Finance
Attribution solid enough to defend the marketing budget in a board meeting.
Our Approach
01
Rebuilding without a baseline means never being able to prove the rebuild worked. Tracking goes in first.
02
The best CRM is the one your people will actually use. We design around your process rather than the software's assumptions.
03
Usually it is not traffic. It is a form nobody monitors or a number nobody answers, and those cost nothing to fix.
04
A system only one person understands is a liability. Workflows are written down and your team is trained on them.
What You Actually Receive
Concrete outputs, not activity descriptions. Every item below is something you can open, keep and use.
Engagement Shapes
These are the shapes this work commonly takes — starting points for a conversation, not fixed packages. Your actual scope is built after the diagnostic and quoted in writing.
01
When you are spending without knowing what works.
02
When leads are being lost between tools.
03
When the website itself is the bottleneck.
Fees are quoted in writing after the diagnostic and do not move unless the scope does. We do not publish rate cards because the right scope depends entirely on what the diagnostic finds.
What Happens When
Indicative, and adjusted to your scope. You will have a dated plan before anything begins.
Systems audit
Week 1–2
We map every route an enquiry currently takes and find where they stall. The findings are usually unglamorous and cheap to fix.
Foundations
Week 2–4
Tracking implemented, CRM configured, data cleaned. Measurement goes in before anything is rebuilt, so improvement is provable.
Build
Week 4–10
Site or landing pages developed, automation sequences built and tested, dashboards assembled. Length depends on build scope.
Handover & iterate
Ongoing
Your team trained, workflows documented, then continuous refinement as real data arrives.
Being Clear Upfront
Most disputes between an agency and a client come from an assumption nobody wrote down. This is us writing it down.
Common Questions
Usually not. We work with what you have wherever it is workable, because migration is disruptive and expensive. If your current system genuinely cannot do the job we will explain precisely why before recommending a move.
You do, in your name, from the start — CRM, analytics, hosting and domains. We work inside your accounts rather than holding them, so nothing is stranded if we part ways.
We will tell you honestly after the audit. Plenty of sites need a conversion layer and better tracking rather than a rebuild, and recommending an unnecessary rebuild would be the easy way to inflate a quote.
It credits every touchpoint in a decision rather than only the last click, which matters when your sales cycle is long. For a short cycle with one or two channels it is over-engineering, and we will say so.
You keep everything — accounts, data, documented workflows and a trained team. We would rather be kept because the work is good than because leaving is painful.
Ready to stop losing deals to firms that are simply easier to find? Book a free 30-minute strategy call — we'll show you where your visibility is leaking before you spend a cent.
