Digital Marketing & Search
SEO, Google Ads and conversion rate optimisation for Singapore businesses whose buyers search before they call.
Keyword strategy, campaign structure and page design are built from your buyers' actual search behaviour — never a standard keyword pack.
The Challenge
Your buyer starts on Google, not on the phone. They compare three or four firms in ten minutes on what they can see: search position, review count, and whether anything suggests the firm is currently active. Expertise you cannot demonstrate online is expertise the buyer never learns about — which is how competitors with a fraction of your track record end up on the shortlist.
10 min
a typical buyer spends building their shortlist
3–4
firms that make it, out of everyone available
Our Method
The same three steps run through every engagement. Applied to this service line, they look like this.
01
We establish what your buyers actually type, at what stage, and what they compare once results appear — the real queries, not the ones your team assumes.
02
Then which of those searches carry genuine purchase intent and which are idle research. That distinction decides where budget goes and where it would be wasted.
03
We take the high-intent positions organically and by paid search, then build the landing experience that turns those visits into enquiries.
What We Deliver
03.1
Technical foundations, content and authority — the three things that decide organic position, worked together rather than in isolation.
03.2
Paid search aimed at people already in market, managed against cost per enquiry rather than clicks or impressions.
03.3
The layer most agencies skip. Traffic is worthless if the page it lands on cannot convert it.
03.4
Enquiries rarely die because they were bad. They die because nobody replied on day three.
For the Owner / Principal
Enquiry volume you can trace to a source, and a clear cost per lead.
For the Sales Team
Warmer conversations — prospects arrive having read your material and seen your reviews.
For Finance
Ad spend billed transparently at cost, with the management fee stated separately.
Our Approach
01
Buying traffic before tracking works means paying for data you cannot read. Setup comes before spend, always.
02
High-intent terms get budget. Research-stage terms get content. Confusing the two is the most common way ad money disappears.
03
A campaign pointed at a homepage wastes most of what it buys. Dedicated pages per campaign, tested against each other.
04
Paid buys position today; organic earns it permanently. Running both means you are visible now and cheaper later.
What You Actually Receive
Concrete outputs, not activity descriptions. Every item below is something you can open, keep and use.
Engagement Shapes
These are the shapes this work commonly takes — starting points for a conversation, not fixed packages. Your actual scope is built after the diagnostic and quoted in writing.
01
When the basics have never been done properly.
02
When you need position now and position later.
03
When search, conversion and follow-up should run as one system.
Fees are quoted in writing after the diagnostic and do not move unless the scope does. We do not publish rate cards because the right scope depends entirely on what the diagnostic finds.
What Happens When
Indicative, and adjusted to your scope. You will have a dated plan before anything begins.
Audit & setup
Week 1–2
Technical audit, tracking installation, Google Business Profile rebuild and keyword mapping. Nothing is bought until measurement works.
Launch
Week 3–4
Paid campaigns go live on high-intent terms, first landing pages published, on-page fixes deployed.
Early optimisation
Month 2–3
Paid campaigns tuned against real cost-per-enquiry data. Organic content published on cadence. First A/B tests running.
Compounding
Month 4+
Organic position begins carrying more of the load, letting paid concentrate on the gaps. Monthly reporting throughout.
Being Clear Upfront
Most disputes between an agency and a client come from an assumption nobody wrote down. This is us writing it down.
Common Questions
Paid search produces enquiries within days of launch. Organic position on competitive local terms typically starts shifting in month two or three and compounds from there. Anyone promising page one in four weeks is selling you something else.
Your budget goes directly to Google from your own account, so you see exactly what is spent. Our management fee sits on top of the plan and is stated in your proposal — never bundled into the spend where you cannot see it.
No, and we would be wary of anyone who does. Google does not sell rankings and no agency controls them. What we commit to is the work, the cadence, and full transparency on what each enquiry costs so you can judge the return on your own numbers.
Always. Google Ads, Analytics, Search Console and Business Profile stay in your name. If we part ways, the history and the data stay with you.
Sometimes that is the honest finding, and we will say so rather than optimising something structurally broken. Rebuilds sit under Marketing Technology & Analytics, and we would scope that separately rather than quietly absorbing it.
Ready to stop losing deals to firms that are simply easier to find? Book a free 30-minute strategy call — we'll show you where your visibility is leaking before you spend a cent.
